The Marketing Manager's dream scenario
B2B? B2C? It’s so old-school to make a distinction between the two – H2H is what it’s about these days. Well, obviously you have to make some tweaks to this in a B2B environment, but the upshot is the same: more sales. You know exactly how your multichannel campaigns contribute to the bottom line. You enjoy using your smart new tools to approach your prospects in an authentic, personal way.
It needn’t even cost that much, because having implemented a new DMP, you’ll have significantly slashed your online advertising costs. And it was all down to you and your people. Naturally you have some MarTech whizzes on your team, true artists in data-driven marketing. That’s the buzzword these days. Whether it’s small data, big data, or any other data hype – you get on board with it. Your organisation has done well out of it and your colleagues in Sales and Service are impressed with what you’ve achieved. They can see how you’ve helped make their job easier. And you love your job!
The Marketing Manager's nightmare
It’s the time of year again when budgets are prepared. It seems harder and harder to get the injection of funds you need. Try as you might to demonstrate how your department’s efforts contribute to the operating result, you’re up against a struggle. Getting your sales force to follow up leads is a challenge in itself, let alone having them tap in a marketing source code when logging an opportunity. Of course, they will complain about the quality of leads. While they saw the legs from under your chair and turn to all sorts of external parties to generate leads, you’re trying to professionalise your department.
What you really want is to move to a more personalised marketing strategy. For now you’re just happy to have identified a number of personas. There are some creative geniuses in your team, for sure, but you just want to get your teeth into database marketing. As for IT… well they’re not that helpful either, as they’re far too busy.
Oracle Marketing Cloud
Oracle’s Marketing Cloud contains a wealth of cutting-edge marketing software that has been acquired in recent years. From B2B campaign management software and lead-nurturing software to eCommerce software and B2C email marketing software, Oracle’s full range is represented in the marketing stack. Ebicus consultants can help you implement, configure and integrate this software and assist you with campaign management. We can also host campaigns through our Remote Competence Center.
A modern marketer plans their campaign strategy down to the smallest detail, is responsible for a cross-channel experience for their customers and ensures that they can report on campaigns and account for the investment. Oracle Eloqua gives marketers the most versatile Marketing Automation Platform available on the market. Ebicus provides support at the management, technical and functional levels.
Oracle DMP (formerly BlueKai) is Oracle’s Cloud-based Big Data platform and is part of the Marketing Cloud. With more than 700 million profiles in its database, the Data Management Platform is one of the largest in targeting specific marketing based on behaviour.
Would you like to know what DMP can do for your organisation and how Ebicus can facilitate this?
Responsys is Oracle’s advanced B2C Marketing Automation Platform. Thanks to this platform’s award-winning and almost inexhaustible email marketing features, you can improve your customer’s journey and help the marketing team achieve its KPIs. Marketing departments will no longer have to send fragmented emails but can work on building long-term relationships between the company and its customers.